By E.J. Kelley – From: HERD the Houlihan Lawrence blog
We’re thrilled to be the exclusive real estate partner of BLADE, the sleek private aviation startup hailed by some as “the Uber of Helicopters.”
The partnership, which begins this month, will bring prominent exposure for all Houlihan Lawrence listings, appearing to BLADE flyers throughout their journeys. Houlihan Lawrence clients can also receive a special discount on BLADE services, which include helicopter, jet and seaplane service from New York City to destinations including the Hamptons, Nantucket, Miami and the Bahamas.
Houlihan Lawrence property videos will play from the firm’s Instagram feed in BLADE lounges, where the firm’s quarterly print magazines will be available for in-flight reading. The firm has also produced a bespoke digital lifestyle publication to display on iPads at lounge bars and on BLADE One jets.
Founded in 2015 by Warner Music veteran Rob Wiesenthal, BLADE has seen a rapid ascent into the pantheon of luxury brands. The fashion-forward, digital-first brand company lets clients book services on demand using their proprietary mobile app. Options include booking by seat, crowdsourcing an already-scheduled flight or chartering your own private flight. Membership is not required.